The Sketchbook Project is a global, crowd-sourced art project and interactive, traveling exhibition of handmade books. Our community is made up of over 75,000 people, and our permanent collection at Brooklyn Art Library holds over 27,098 sketchbooks from 135 countries around the globe.
Being creative for the sake of it is a discipline practiced not often enough.
With spring approaching and the beginning of the warm season, insects start coming out, especially mosquitoes and flies, and they annoy everybody. Moreover, it is easy to defeat insects when you are indoor, the hard task starts when you are outside. For this reason, this is the perfect period to demonstrate the real efficacy of the new Orphea4D Protection, a powerful insecticide spray for exteriors. How? By transforming a normal billboard into a huge insect trap. Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray and when flies and mosquitoes got trapped on the glue, day by day, they made the shape visible.Agency: Publicis - Milan, Italy
During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking.
We developed The Beer Turnstile. A new underground turnstile for which the ticket was an empty Antarctica beer can. Via optical reading, the can was scanned and the passage freed. The person just needed to save the last beer can and use it to get home safely.
Agency: AlmapBBDO - Sao Paulo, Brazil
This Is Water
In 2005, author David Foster Wallace was asked to give the commencement address to the 2005 graduating class of Kenyon College. However, the resulting speech didn't become widely known until 3 years later, after his tragic death. It is, without a doubt, some of the best life advice we've ever come across, and perhaps the most simple and elegant explanation of the real value of education.
This machine allows anyone to work for minimum wage for as long as they like. Turning the crank on the side releases one penny every 4.97 seconds, for a total of $7.25 per hour. This corresponds to minimum wage for a person in New York. This piece is brilliant on multiple levels, particularly as social commentary. Without a doubt, most people who started operating the machine for fun would quickly grow disheartened and stop when realizing just how little theyre (sic) earning by turning this mindless crank. A person would then conceivably realize that this is what nearly two million people in the United States do every day at much harder jobs than turning a crank. This turns the piece into a simple, yet effective argument for raising the minimum wage.
via @jessebrightman and @mayorrock
Software company Microsoft‘s latest promotion consisted of a WiFi router tucked neatly into an issue of Forbes magazine. When activated, the T-Mobile WiFi router can provide fifteen days of free WiFi service and can accommodate up to five devices all at once. It can also last three hours before it has to be charged again.
Print advertising is typically viewed as traditional, and Microsoft seems to always be chasing Apple for the cool factor. How to break the mold? Include free wifi in a print ad.
Living on a long dirt road for over 20 years, Scott Wade developed a method for creating detailed and shaded pieces of art in the dust of dirty car windows. From an after-work hobby, Dirty Car Art has become a way of life.
Graphic designer David LaFerriere has been drawing illustrations on his children’s sandwich bags since 2008. He photographs almost every single one (over 1,100): Flickr
