Not every music fan reads Billboard Magazine, but every music fan has music on their phone, so we created a magazine dispenser that gives away a free magazine if you prove you are a fan of the artist on the cover of Billboard Magazine. How? Using your phone. If you’re a fan of the artist on our cover, plug your iPhone into the Fan Check Machine and let it analyze your music library (no app needed). If the machine finds more than 20 songs by the artist on the cover of Billboard, you get the magazine for free.
Agency: Ogilvy & Mather - Brazil
A team of students at Rice University have created PediPower -- a prototype device that attaches to a shoe to harvest energy generated when the heel hits the ground.
Although just a prototype, this type of technology could be a life saver, not just for those who get the sweats when their iPhone dribbles below 15%, but for those who depend on battery-powered blood or glucose monitors, and can't afford a dead battery.
Jay Russell -- Executive Creative Director, GSD&M
Agency: Yehoshua/TBWA - Tel Aviv, Israel
(also see this)