Guest Post: Caitlin McCabe // @caitlinmc
On an average day, I can end up on the phone most of the day with short periods of time where I furiously answer emails about which file folder something is in, a client that doesn't actually like the creative part of their campaign, and that Constant Contact has some sort of offer that needed 18 emails to explain.
Let's just say it's a bit short of inspiring.
For this I walk. I walk because it's forward motion and it's also observatory.
I see someone who is smiling.
A sign that says 'Winter Stick Garden',
A couple that's in a fight so the girl keeps changing direction and the boy keeps following her
Words on a wall that say 'read my mind' and another of a girl with a blue face that I use for manicure colors later
streetlights that line up and a crew filling potholes along them
a logo of a pickle that I paint onto a coffeecup when I get home
Cars with boots on the wheels
Cars with bikes on the back
A whole row full of Slim Jims and jerky
A sign that says - 'CD's. Cheap'
The great thing about walking for inspiration is, you can do it anywhere as long as you have about an hour and are willing to apply them to your clients, your work, or your life. I've gotten most of my good ideas for clients this from a few dozen walks around Boston. If you see me, say hello!