Agency: Graffiti BBDO -- Bucharest, Romania

Problem: Make people living in apartment buildings aware of BGS home security systems.

Solution: We decorated apartment doors with a life-size poster that would create the illusion that the place has been devastated by thieves. We used a special glue that didn’t cause any damage to the door and was easy to remove.When approaching the door, people would understand it’s an optical illusion and see a sticker on the door knob reading: “Make sure this never happens. BGS” and the website.

Results: The poster impacted both the actual owners and their neighbors. Some home-owners even chose to keep the poster on for several weeks.The poster became the talk of the neighbourhood and people who would have never considered home security services before, started contacting BGS.