Jay Russell -- Executive Creative Director, GSD&M
Agency: Yehoshua/TBWA - Tel Aviv, Israel
(also see this)
With spring approaching and the beginning of the warm season, insects start coming out, especially mosquitoes and flies, and they annoy everybody. Moreover, it is easy to defeat insects when you are indoor, the hard task starts when you are outside. For this reason, this is the perfect period to demonstrate the real efficacy of the new Orphea4D Protection, a powerful insecticide spray for exteriors. How? By transforming a normal billboard into a huge insect trap. Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray and when flies and mosquitoes got trapped on the glue, day by day, they made the shape visible.Agency: Publicis - Milan, Italy
During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking.
We developed The Beer Turnstile. A new underground turnstile for which the ticket was an empty Antarctica beer can. Via optical reading, the can was scanned and the passage freed. The person just needed to save the last beer can and use it to get home safely.
Agency: AlmapBBDO - Sao Paulo, Brazil
A brilliant, brilliant use of lenticular, so that children can see a hidden message and adults can't.
This is one of those posters that makes so much sense when you see it - "of course they'd do different content for different heights!" But how many other people thought of it?
Software company Microsoft‘s latest promotion consisted of a WiFi router tucked neatly into an issue of Forbes magazine. When activated, the T-Mobile WiFi router can provide fifteen days of free WiFi service and can accommodate up to five devices all at once. It can also last three hours before it has to be charged again.
Print advertising is typically viewed as traditional, and Microsoft seems to always be chasing Apple for the cool factor. How to break the mold? Include free wifi in a print ad.
So, how’s your company's Twitter and Facebook? Yeah, what about their Vine, Tumblr, Pinterest, Myspace or FourSquare? Remember when you set up that Google+... Odds are, if you’re being honest with yourself, a number of them are doing shit... They’ve got a dwindling number of followers, average engagement rates and have either been forgotten about or are so irrelevant by now that they may as well be.
Why is this a recurring trend that almost solely occurs within ‘digital’ - are we greedy? Do we assume that because it’s ‘cheap’ that it therefore equals ‘easy’? Whatever it is, we’ve created this barren landscape of under-loved platforms, detached from the core strategy, badly set objectives all under the guise of a retrofitted approach to justify their existence.
In a world where the client wants everything done now, for cheap and the agency wants to sell everything possible, we need to remember that regardless of platform, “less is always more”.
Try this for a change. Instead of having it all, why not go back to the strategic basics: - What message are you trying to get across? - Who are the key demographic for this message and where do they live online? - How are you going to best address the obstacles required to get this connect message & consumer? Ask these questions often, they should be really simple if your judgement isn’t being clouded... after all, money and time spent on a focused, coherent ‘front’ is much better than a scattered, fragmented ‘multi-channel’ approach.
Ad from a tattoo studio in Turkey seeking new tattoo artists. Applicants must display their skills by filling in the QR code that's faintly visible on the ad. Those who filled in the code perfectly could scan it to receive the official application form by email.
From: BÜRO - Istanbul