A happy follow-up to this previous post.

Too often the public never gets to see the results of a project like this. Limited Edition is where Sydney's shelter animals were put up for adoption in a highly creative way. Twenty-one of Australia's top photographers donated their time and expertise to shoot one-off portraits of 63 animals for Sydney Dogs & Cats Home (SDCH).

The results? All of the portraits were sold, which raised thousands of dollars for SDCH. Most importantly, all of the animals, except for two, found loving homes (as you can see in these photos).

Congratulations to creative agency M&C Saatchi for pulling off this successful campaign.

“We couldn’t have hoped for a better outcome. More importantly, lives were saved, and we are very happy about that.” - M&C Saatchi Senior Creative Jason Woelfl

Now showing throughout Sydney Australia's bus shelters are posters of animals up for adoption. These aren't your typical pictures of homeless pets. These adorably cute animals have been shot by 21 of Australia's top photographers for a project called Limited Edition. Put on by Sydney Dogs and Cats Home, the creative project had each of the 21 photographers shoot three cats or dogs resulting in 63 one-off prints.

"The photographers were asked to bring out the personality of each animal. And just like the animals at the Home, each print is unique. All prints are signed 1 of 1 by the artist."

Full gallery here

Agency: M&C Saatchi

See the results here.

Objective: Kmart needs to connect with its demographic on a psychological and emotional level to communicate quality and sophistication through strong product design and establish a deep brand loyalty throughout its many locations. Kmart also needs to focus on their customers needs as opposed to just their wants. The objective of this project was to redesign Kmart’s packaging by developing a revitalized and refocused branding system. This was a collaborative project with four other students to create a house of brands for a new Kmart that will bring it above and beyond its competition, Target.

Solution: To make Kmart the destination most preferred by customers to shop we created a house of brands to establish brand loyalty at its strongest. Each tier will reflect an element of Kmart’s history brought back to life through the product and package design. Tier 1: Catherine & Sebastian, a high-end line of home, food, and pet products dedicated to Kmart’s founding couple. Tier 2: A sub-brand of Catherine & Sebastian, C+S, a children’s line of food, clothing, and accessories. Tier 3: Soleil, our blue light special inspired line providing everyday eco-friendly home, food, and pet products at affordable prices.

Packaging juicebox concept using the standard carton to create wings and feet for bird characters.