Sir Richard’s Pretty Please App: photo sharing app that challenges the recipient to agree to complete a task before they’re granted permission to view a photo. We assure that you’ll be surprised what can be accomplished with a little incentive.
Agency: Tda_Boulder - USA
There are currently 5.2 million Americans with Alzheimer's, but that number is expected to balloon, with one out of eight baby boomers (10 million people) developing the disease in the coming years. Alzheimer's is incurable--though there are plenty of research initiatives trying to change that--but in the meantime, it's possible to leverage today's technology to protect seniors from some of the scariest parts of the disease. One deceptively simple solution: the GPS-enabled shoe.
Developed by Aetrex Worldwide and GTX Corp, the GPS Shoe features a location-based tracking service (powered by Omnilink and the MedicAlert Foundation) that alerts caregivers via an app when an Alzheimer's patient leaves a designated "geo-fenced" area, such as the boundaries of a housing facility. Caregivers can also remotely monitor the location of patients, who may be given more freedom to roam since they can be watched from afar.
Advertising School: Miami Ad School - Brooklyn, NYC
Instructors: Jay Zasa
Art Director: Sean Tiraratanakul
Copywriter: Ross Wolinsky
A great bit of musical folklore says that, to keep from being cheated out of money at gigs, blind R&B legend Ray Charles preferred to be paid entirely in $1 bills. If only he'd had the amazing new LookTel Money Reader app, it's likely Charles's billfold would have been quite a bit thinner.
It's almost too cool to believe: Simply wave a piece of American currency in front of your iPhone's camera and LookTel, created by software company Ipplex, will tell you the denomination without even having to access the internet.
Incidentally, if you're wondering how a blind person would even know where the app icon is in the first place, it so happens that Apple has a feature called VoiceOver that translates information on the touch screen into audio.
