Design: Drinksology - Ireland
“McGrath’s is Craft Brewed in Ireland by Clanconnel Brewing Co. Drinksology was commissioned to reinvent their brand and packaging. Named in honour the local hero The ‘Mighty’ Master Mcgrath, the greatest greyhound to have ever raced, the recipe numbers & label colours reflect the numbers and colours of greyhound racing jackets.”
Design: Kyle Fletcher - United States
Packaging concept for 96oz. of pressurized beer for NASCAR. Great idea for post-race celebrations.
Design: Rethink - Canada
“A new design was created with a handcrafted, simple, and vintage feel to represent the brewery. All elements of the packaging were then completely re-designed, combining the new logo with unique illustrations and beautiful colours that would really pop on shelves. In addition the IPA was re-branded, introducing Mad Tom as a character that would add personality to the flavourful product.”
Design: WORK Labs - United States
WORK Beer started with a art director that dreamed of having his own beer(seriously, who doesn’t dream about having their own beer?). That dream led to beer for the American worker, WORK Beer—For A Job Well Done. It became the brewers best selling beer, going from local to available in all the surrounding states within a matter of months. No detail was overlooked, from the non-conventional label, to the box, to the coasters, to the pint glasses to the ads and TV spots. The WORK Beer tap handle stands out in a line-up pretty well, too, it’s a hammer. As far as we know here at WORK, we’re one of the only agencies in America to ever have our own brand of beer.
I designed this birth announcement after the arrival of my first baby, Stella Bennett. We wanted to do something a little different than your average announcement, and the tongue-in-cheek combination of beer and baby shows our true personality. The Stella Artois label was a perfect fit, being somewhat feminine without being overly girlie or cutesy, as many baby girl items can be.
Southern Bells: Musical Beer Packaging
By: Sam Gensburg
Hidden within every 6-pack are two mallets attached to the corks (inside the beer). After drinking your beer to the level indicated on the back (or filling it with water) you can place the bottles into the holder and begin playing. The package can close to become a traditional 6-pack or open, and lay flat, to become a musical instrument.