Not every music fan reads Billboard Magazine, but every music fan has music on their phone, so we created a magazine dispenser that gives away a free magazine if you prove you are a fan of the artist on the cover of Billboard Magazine. How? Using your phone. If you’re a fan of the artist on our cover, plug your iPhone into the Fan Check Machine and let it analyze your music library (no app needed). If the machine finds more than 20 songs by the artist on the cover of Billboard, you get the magazine for free.

Agency: Ogilvy & Mather - Brazil

During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking.
We developed The Beer Turnstile. A new underground turnstile for which the ticket was an empty Antarctica beer can. Via optical reading, the can was scanned and the passage freed. The person just needed to save the last beer can and use it to get home safely.

Agency: AlmapBBDO - Sao Paulo, Brazil

The Gourmet Tea

Say hello to The Gourmet Tea, a pop out tea store in São Paulo. Neatly hidden behind what looks like a neon art deco wall when closed, is a fully outfitted tea shop. The oversized, colorful plywood box opens for business by – literally – popping out from the wall panels, thanks to some very clever design by Brazilian architect Alan Chu. A hinged flap flips to show the signage, the counter is wheeled out, and uncovered panels reveal cupboards and shelves full of 35 organic teas.