Agency: Leo Burnett - Bogota, Colombia
Agency: JWT - Hamburg, Germany
This coffee calendar was a VIP mailing of the Kraft Foods Europe Coffee Category for internal and external stakeholders. The main goal was to surprise category experts and involve them. A white box with a seemingly blank calendar becomes visible only after coffee is spread over the pages and sticks to the blue-print. Visuals and copy appear to reveal coffee secrets, facts, usages and effects.
Agency: Grey - Italy
Harley-Davidson Numero Uno Milan wanted the 2011 calendar to be something that really describes Harley-Davidson’s world and feelings.
We didn’t simply create a calendar, we created a trip experience. We gave our calendar handlebars, landscapes, people’s reactions and a subjective point of view, just to let people imagine the experience of riding a Harley-Davidson for 365 days and get them to realize that a Harley-Davidson is the best point of view you can choose.
Growing up, I kept a daily journal. I always enjoyed looking back at previous entries to see what had changed over the course of a year. These days, I can’t seem to find the time to journal, but I do try to jot down a little note from each day on my perpetual calendar/journal. The idea is very simple — flip to the current date and at the end of the day, write down something that happened. Some days it is big things like “Annie took her first steps.” Other days it is small, like “needed more than one cup of coffee this morning.”