A brilliant, brilliant use of lenticular, so that children can see a hidden message and adults can't.

This is one of those posters that makes so much sense when you see it - "of course they'd do different content for different heights!" But how many other people thought of it?

Nick Lawhead, Contributor
@nlawhead
View more of his posts here.

Carlsberg puts friends to the test

We put friendship to the test. On a cold winter night, some guys in Brussels called their best mates for help. They were in need for money. Can they count on their friends? Would they go out and save them?

Agency: Duval Guillaume - Belgium

Ad from a tattoo studio in Turkey seeking new tattoo artists. Applicants must display their skills by filling in the QR code that's faintly visible on the ad. Those who filled in the code perfectly could scan it to receive the official application form by email.

From: BÜRO - Istanbul

(h/t @vitroagency)

Vestforbraending: Pizza

Danish Environment organization Vestforbraending turns energy saved into pizza, with this clever stunt that saw the company opening up a pizzeria. To show people that saving energy actually makes a difference, the pizzeria ran on the energy and heat saved by its customers -- the more energy that was saved, the more pizza was served.

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Sir Richard's Pretty Please

Sir Richard’s Pretty Please App: photo sharing app that challenges the recipient to agree to complete a task before they’re granted permission to view a photo. We assure that you’ll be surprised what can be accomplished with a little incentive. 

Agency: Tda_Boulder - USA

BGS Security: Fake Robbery

Agency: Graffiti BBDO -- Bucharest, Romania

Problem: Make people living in apartment buildings aware of BGS home security systems.

Solution: We decorated apartment doors with a life-size poster that would create the illusion that the place has been devastated by thieves. We used a special glue that didn’t cause any damage to the door and was easy to remove.When approaching the door, people would understand it’s an optical illusion and see a sticker on the door knob reading: “Make sure this never happens. BGS” and the website.

Results: The poster impacted both the actual owners and their neighbors. Some home-owners even chose to keep the poster on for several weeks.The poster became the talk of the neighbourhood and people who would have never considered home security services before, started contacting BGS.

Snooze

Snooze is a simple alarm clock app with a twist. Each time you hit snooze, you pledge $0.25. Then you can donate all your Snoozes to a nonprofit.

via @nkarch

How many other things are we missing?

Washington, DC Metro Station on a cold January morning in 2007. The man with a violin played six Bach pieces for about 45 minutes. During that time approx. 2 thousand people went through the station, most of them on their way to work. After 3 minutes a middle aged man noticed there was a musician playing. He slowed his pace and stopped for a few seconds and then hurried to meet his schedule. 4 minutes later: The violinist received his first dollar: a woman threw the money in the hat and, without stopping, continued to walk. 6 minutes: A young man leaned against the wall to listen to him, then looked at his watch and started to walk again. 10 minutes: A 3-year old boy stopped but his mother tugged him along hurriedly. The kid stopped to look at the violinist again, but the mother pushed hard and the child continued to walk, turning his head all the time. This action was repeated by several other children.. Every parent, without exception, forced their children to move on quickly.. 45 minutes: The musician played continuously. Only 6 people stopped and listened for a short while. About 20 gave money but continued to walk at their normal pace. The man collected a total of $32. 1 hour: He finished playing and silence took over. No one noticed. No one applauded, nor was there any recognition. No one knew this, but the violinist was Joshua Bell, one of the greatest musicians in the world. He played one of the most intricate pieces ever written, with a violin worth $3.5 million dollars. Two days before Joshua Bell sold out a theater in Boston where the seats averaged $100. This is a true story. Joshua Bell playing incognito in the metro station was organized by the Washington Post as part of a social experiment about perception, taste and people's priorities. The questions raised: *In a common place environment at an inappropriate hour, do we perceive beauty? *Do we stop to appreciate it? *Do we recognize talent in an unexpected context? One possible conclusion reached from this experiment could be this: If we do not have a moment to stop and listen to one of the best musicians in the world, playing some of the finest music ever written, with one of the most beautiful instruments ever made. How many other things are we missing?

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