Agency: Y&R - Dubai, UAE
Agency: JWT - Hamburg, Germany
This coffee calendar was a VIP mailing of the Kraft Foods Europe Coffee Category for internal and external stakeholders. The main goal was to surprise category experts and involve them. A white box with a seemingly blank calendar becomes visible only after coffee is spread over the pages and sticks to the blue-print. Visuals and copy appear to reveal coffee secrets, facts, usages and effects.
Agency: Colle+McVoy - Minneapolis, MN
Being that I lived in Minnesota for two years, this idea is not only fantastic from a creative idea standpoint, but it's fantastic to combat the harsh winter there. (the heat lamp works)
One Tree Coffee Co is a boutique Espresso Bar in Newcastle NSW. They offer a small range of quality coffee blends, and wanted to offer their very own iced coffee – bottled in the store and sold within a day. The labels are designed so that they can be easily marked by hand with the details of the contents.
Design: Creature - United States
The Level System’s unique array of numbers and vivid colors tell consumers exactly what they want to know: which type of coffee fits their taste profile. Seattle’s Best Coffee is the first brand in the coffee category to offer this unique approach, which will begin hitting grocery and retail store shelves in December 2010.
With the new Level System, consumers will be able to easily find and choose from a selection of Seattle’s Best Coffee blends that span the entire range of coffee enjoyment, from a mild, light, crisp Level 1 to a bold, dark and intense Level 5. Each Level represents a finely tuned recipe crafted from decades of roasting experience, blended from beans carefully chosen for their nuances and characteristics, and carrying the hallmark taste of Seattle’s Best Coffee: velvety, round and smooth.
‘Ultimately, people select coffee based on taste and that can be hard to determine in today’s coffee aisle,’ said Andrew Linnemann, director, Green Coffee Quality, Starbucks Corporation.