Software company Microsoft‘s latest promotion consisted of a WiFi router tucked neatly into an issue of Forbes magazine. When activated, the T-Mobile WiFi router can provide fifteen days of free WiFi service and can accommodate up to five devices all at once. It can also last three hours before it has to be charged again.
Print advertising is typically viewed as traditional, and Microsoft seems to always be chasing Apple for the cool factor. How to break the mold? Include free wifi in a print ad.
Living on a long dirt road for over 20 years, Scott Wade developed a method for creating detailed and shaded pieces of art in the dust of dirty car windows. From an after-work hobby, Dirty Car Art has become a way of life.
When in motion, each of the 21 swings in the series triggers different notes and, when used all together, the swings compose a musical piece in which certain melodies emerge only through cooperation.
Together with Luc-Alain Giraldeau, an animal behavior professor from the Université du Québec à Montréal’s Science Faculty, we explored the concept of cooperation:
Cooperation emerges when the behavior of each individual depends on the decisions of the rest of the group: it’s a game where, from the start, you need to adjust to the actions of others.
The result is a giant collective instrument that stimulates ownership of the new space, bringing together people of all ages and backgrounds, and creating a place for playing and hanging out in the middle of the city center.
Created and produced with support from Quartier des spectacles de Montréal
Imagine a world where the sight impaired can read almost any publication without it being specially printed in Braille. The Blind Reader is a device that looks like a smartphone but functions like a text-to-Braille converter. Simply skim it over the paper publication and the surface transforms to Braille that can be easily read.
Designers: Jia Mengyin & Bao Haimo
Every day in March, artist Hong Yi, aka Red, is posting a photo a day on Instagram to promote her daily food art creations that are set on a white plate background. The Malaysian artist believes that creativity is all around us.
A solitary house on the Drina River in Serbia has been attracting curious travelers from across the globe, after an image of the house was published in National Geographic in August last year, captured by Hungarian photographer Irene Becker. The tiny house stands on an exposed rock in the middle of the Drina River, near the town of Bajina Basta, Serbia, and has been there for more than 40 years.
A trio of students from the Miami Ad School—Max Pilwat, Keri Tan and Ferdi Rodriguez—have came up with an innovative concept that allows people to read the first ten pages of popular books while riding the subway.
Using near field communications (NFC) technology, commuters select the desired book from a list of popular titles and read its first ten pages—upon finishing, the reader will be informed of the closest library location from which they can pick up and read the rest of the book.