A brilliant, brilliant use of lenticular, so that children can see a hidden message and adults can't.

This is one of those posters that makes so much sense when you see it - "of course they'd do different content for different heights!" But how many other people thought of it?

Nick Lawhead, Contributor
@nlawhead
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A Different Take On a Calendar

Agency: Grey - Italy

CHALLENGE
Harley-Davidson Numero Uno Milan wanted the 2011 calendar to be something that really describes Harley-Davidson’s world and feelings.

IDEA
We didn’t simply create a calendar, we created a trip experience. We gave our calendar handlebars, landscapes, people’s reactions and a subjective point of view, just to let people imagine the experience of riding a Harley-Davidson for 365 days and get them to realize that a Harley-Davidson is the best point of view you can choose.