With spring approaching and the beginning of the warm season, insects start coming out, especially mosquitoes and flies, and they annoy everybody. Moreover, it is easy to defeat insects when you are indoor, the hard task starts when you are outside. For this reason, this is the perfect period to demonstrate the real efficacy of the new Orphea4D Protection, a powerful insecticide spray for exteriors. How? By transforming a normal billboard into a huge insect trap. Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray and when flies and mosquitoes got trapped on the glue, day by day, they made the shape visible.Agency: Publicis - Milan, Italy
Agency: 1861United - Milan, Italy
Agency: DDB - Italy
Agency: H-57 Creative Station - Milan Italy
Named for a '50s brand of pomade, Gum is a salon located in Milan's fashionable Ticinese area, mixing old-school aesthetic and vintage furnishings. A cozy atmosphere, no more than two customers at once, a welcome drink, wi-fi—not to mention dedicated time for choosing the right style and a head massage with perfumed balms—Gum provides an altogether deep, personal and flawless experience.