‘Gulp’ is a short film created by Sumo Science at Aardman, depicting a fisherman going about his daily catch. Shot on location at Pendine Beach in South Wales, every frame of this stop-motion animation was shot using a Nokia N8, with its 12 megapixel camera and Carl Zeiss optics. The film has broken a world record for the ‘largest stop-motion animation set’, with the largest scene stretching over 11,000 square feet.
The making of:
Agency: Cheil Worldwide - Seoul, Korea
Agency: Jung von Matt/Alster, Germany
"... a consumer can choose when they want to go and have this deep experience."
Agency: BBDO - Thailand
Christian Groß was given an assignment in class – to take existing data and use it to create a visual or audio representation.
Groß tapped into his long distance relationship with his girlfriend, using the SMS messages that they sent back and forth from September 2010 to April 2011. The visual representation of the SMS message that Groß chose was the paper airplane.
Groß explains his choice on his blog, saying:
“The challenge was to find a medium, which is variable and able to visualize the information of the text messages, but at the same time allows to keep the content private. For me the paper airplane was the perfect image for this scenario, because the text messages as well as travelling by plane are the most common ways for us to cover the distance.”
The size of the paper airplane was relative to the length of the message, while the number of folds was relative to the amount of positive emotional words in the message. The final placement of the paper airplanes depended on the time the message was sent and its emotional value.
The result was a whimsical display of 369 messages in the delicate form of paper airplanes.
Designed by Song Teaho & Hyejin Lee
The cell phone battery is recharged by simply placing it on your finger and twirling -- twirling the battery 130 times will generate enough power to provide you 2 more minutes of talk time or 25 minutes of standby power.