“There’s a place for everything. Don’t makeup & drive.”Agency: Publicis - Mexico
With spring approaching and the beginning of the warm season, insects start coming out, especially mosquitoes and flies, and they annoy everybody. Moreover, it is easy to defeat insects when you are indoor, the hard task starts when you are outside. For this reason, this is the perfect period to demonstrate the real efficacy of the new Orphea4D Protection, a powerful insecticide spray for exteriors. How? By transforming a normal billboard into a huge insect trap. Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray and when flies and mosquitoes got trapped on the glue, day by day, they made the shape visible.Agency: Publicis - Milan, Italy
Agency: Publicis - Munich, Germany
"Until every detail is perfect. We will not rest."
UBS commissioned artist Stephen Wiltshire, who is autistic, to sketch the New York City skyline from memory. The sketch was completed in three days, and then used as a billboard at JFK Airport. What transpired was not advertising, it was inspiration.
Agency: Publicis Conseil - Paris, France
Agency: Publicis - France
Being that I worked on Stihl to start my advertising career, and this was done by Publicis, only makes it that much better.
Roughly a month ago, I was fortunate enough to attend Hyper Island's Master Class with 25 or so others from Publicis. Monica Escobar, co-worker and amazing doodler, took her notes in visual form, and those are the ones you see above. Since we returned from our three-day session last month, Monica has been sharing her notes sporadically on purpose so we'd continue to get inspired as the days and weeks went on.
I wanted to share some of her notes, for those who have yet to attend Hyper Island, but also for those who have and need another refresher of inspiration. I like that some of the notes are vague, and don't get into too much of the learning, but share enough that you start to think, and hopefully get inspired.
Agency: Publicis - Romania