With spring approaching and the beginning of the warm season, insects start coming out, especially mosquitoes and flies, and they annoy everybody. Moreover, it is easy to defeat insects when you are indoor, the hard task starts when you are outside. For this reason, this is the perfect period to demonstrate the real efficacy of the new Orphea4D Protection, a powerful insecticide spray for exteriors. How? By transforming a normal billboard into a huge insect trap. Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray and when flies and mosquitoes got trapped on the glue, day by day, they made the shape visible.

Agency: Publicis - Milan, Italy

During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking.
We developed The Beer Turnstile. A new underground turnstile for which the ticket was an empty Antarctica beer can. Via optical reading, the can was scanned and the passage freed. The person just needed to save the last beer can and use it to get home safely.

Agency: AlmapBBDO - Sao Paulo, Brazil

A brilliant, brilliant use of lenticular, so that children can see a hidden message and adults can't.

This is one of those posters that makes so much sense when you see it - "of course they'd do different content for different heights!" But how many other people thought of it?

Nick Lawhead, Contributor
@nlawhead
View more of his posts here.

This machine allows anyone to work for minimum wage for as long as they like. Turning the crank on the side releases one penny every 4.97 seconds, for a total of $7.25 per hour. This corresponds to minimum wage for a person in New York. This piece is brilliant on multiple levels, particularly as social commentary. Without a doubt, most people who started operating the machine for fun would quickly grow disheartened and stop when realizing just how little theyre (sic) earning by turning this mindless crank. A person would then conceivably realize that this is what nearly two million people in the United States do every day at much harder jobs than turning a crank. This turns the piece into a simple, yet effective argument for raising the minimum wage.

via @jessebrightman​ and @mayorrock

​

Ad from a tattoo studio in Turkey seeking new tattoo artists. Applicants must display their skills by filling in the QR code that's faintly visible on the ad. Those who filled in the code perfectly could scan it to receive the official application form by email.

From: BÜRO - Istanbul

(h/t @vitroagency)

After an alcohol induced blackout, I made self-aware glowing ice-cubes that beat to the ambient music. The electronics inside the ice-cubes know how fast and how much you are drinking. The cubes change color from green to orange to finally red as you keep drinking beyond the safety limit. If things get out of control, the cubes send a text to your close friend using your smartphone.

dhairyadand.com

(via @vitroagency)