Guest Post: Jackie Ng // @jacoutofthebox
The people who are crazy enough to think they can change the world, are the ones who do.
— Think Different by Apple, TBWA\Chiat\Day, 1997
Truth be told, these things are simply information, snippets of data that are visually interesting but are passive by nature. How do they transform me? Do they drive me to action? As Albert Einstein said it perfectly, Information is NOT knowledge. And knowledge without action is NOT power.
I am a visual addict and I love beautiful things. I can share with you the cool websites that I bookmark for inspiration or my current obsession, pinterest. By indulging in these visual stimuli, I have trained my brain to believe that they inspire me to be creative. But do they?
So what truly inspires me? Not things but people who create things and actions that in turn inspire me to do something meaningful. People who are truly passionate about what they do and communicate this passion to their community and to the world. People who think and do things differently and inspire people around them to change things as well, to "move the human race forward".
This Apple commercial inspires me each time I watch it. It perfectly sums up my admiration of inspiring people who are catalysts for change. This ad has certainly "inspired" me to change the direction of my career a few years ago.
Nicely done spot for the new Nissan Leaf. Great way of doing "green" from TBWA\Chiat\Day.