Nick can't play baseball, so Google Fiber brought baseball to Nick.
Not every music fan reads Billboard Magazine, but every music fan has music on their phone, so we created a magazine dispenser that gives away a free magazine if you prove you are a fan of the artist on the cover of Billboard Magazine. How? Using your phone. If you’re a fan of the artist on our cover, plug your iPhone into the Fan Check Machine and let it analyze your music library (no app needed). If the machine finds more than 20 songs by the artist on the cover of Billboard, you get the magazine for free.
Agency: Ogilvy & Mather - Brazil
A team of students at Rice University have created PediPower -- a prototype device that attaches to a shoe to harvest energy generated when the heel hits the ground.
Although just a prototype, this type of technology could be a life saver, not just for those who get the sweats when their iPhone dribbles below 15%, but for those who depend on battery-powered blood or glucose monitors, and can't afford a dead battery.
Software company Microsoft‘s latest promotion consisted of a WiFi router tucked neatly into an issue of Forbes magazine. When activated, the T-Mobile WiFi router can provide fifteen days of free WiFi service and can accommodate up to five devices all at once. It can also last three hours before it has to be charged again.
Print advertising is typically viewed as traditional, and Microsoft seems to always be chasing Apple for the cool factor. How to break the mold? Include free wifi in a print ad.
Imagine a world where the sight impaired can read almost any publication without it being specially printed in Braille. The Blind Reader is a device that looks like a smartphone but functions like a text-to-Braille converter. Simply skim it over the paper publication and the surface transforms to Braille that can be easily read.
Designers: Jia Mengyin & Bao Haimo
DoorBot is a simple, yet powerful wireless doorbell that streams live video and audio of your front door directly to your smartphone or tablet. Simply install DoorBot, download the free app and you’re ready to go. Now, anytime you have a visitor you’ll not only be able to see them, but you’ll be able to talk with them as well.
After an alcohol induced blackout, I made self-aware glowing ice-cubes that beat to the ambient music. The electronics inside the ice-cubes know how fast and how much you are drinking. The cubes change color from green to orange to finally red as you keep drinking beyond the safety limit. If things get out of control, the cubes send a text to your close friend using your smartphone.
Agency: Ogilvy - India
Cow Africa / BOS
With so many conceptual videos on touchscreen products, it's hard to believe that the Cybertecture Mirror by Hong Kong-based founder James Law is actually real. The reflective mirror features programmable applications using a digital display, and is decked out with stereo speakers, WiFi, IP41 waterproofing, and fog-resistant glass.
The Cybertecture Mirror can be used in an active or passive mode, controlled via its remote control and/or smartphones. It interacts with users by delivering useful information and can even monitor your health through its peripheral sensor pad. The personal digital assistant has the ability to communicate with your computer and mobile phone, and is perfect for the home, office and public environments (hotels, hospitals, retail shops).
According to Engadget, Wen Wei Po reports a 60,000 HKD ($7,733) price tag and a very ambitious expectation that two million Mirrors will be sold over the first three years.