Design: Nathalie Stämpfli
Today, most of the soap we use is liquid soap, which contains a lot of water. Block soap instead is more concentrated and therefore has some ecological benefits: You don’t transport unnecessary water around. In place of plastic bottles you can simply use paper for packaging. The solid blocks can easily be piled and allow a greater space efficiency in a truck.
But what about the usage of soap bars? I don’t like the weird slippery feeling when I use them. It gives me goose bumps. And under the shower, it always slides out of your fingers. Hand soap also often gets dirty and accumulates bacteria when more than one person is using it.
I designed two dispensers that turn block soap into beautiful little flakes. They offer you a new comfortable sensation when they are falling on your hands and easily dissolve in water. The first version needs to be attached to the wall. You can easily use it with one hand; while you are pushing the grater, you are capturing the flakes. With its open shape it lets the soap block evolve its fragrances into the room.
An aptly-titled children's zine, R.A.D. (aka Read and Draw) gears its publication toward creative children and their parents in Brooklyn's Williamsburg and Park Slope neighborhoods. Each clever issue takes up a particular seasonal or educational theme, with recent installments including a trip to the zoo, astronauts in space and Thanksgiving.
By engaging kids with a range of activities like building a tepee, identifying endangered species, writing poems and more, R.A.D.'s biggest contribution may be its dedication to programs and creative content for kids in NYC (where the public school arts budget will be cut by 31% in 2011).
Published bi-weekly, R.A.D. is a free zine distributed through a network of children's boutiques and schools around Brooklyn.
Agency: Now Available - Italy
Design: Creature - United States
The Level System’s unique array of numbers and vivid colors tell consumers exactly what they want to know: which type of coffee fits their taste profile. Seattle’s Best Coffee is the first brand in the coffee category to offer this unique approach, which will begin hitting grocery and retail store shelves in December 2010.
With the new Level System, consumers will be able to easily find and choose from a selection of Seattle’s Best Coffee blends that span the entire range of coffee enjoyment, from a mild, light, crisp Level 1 to a bold, dark and intense Level 5. Each Level represents a finely tuned recipe crafted from decades of roasting experience, blended from beans carefully chosen for their nuances and characteristics, and carrying the hallmark taste of Seattle’s Best Coffee: velvety, round and smooth.
‘Ultimately, people select coffee based on taste and that can be hard to determine in today’s coffee aisle,’ said Andrew Linnemann, director, Green Coffee Quality, Starbucks Corporation.
Agency: Publicis - France
Being that I worked on Stihl to start my advertising career, and this was done by Publicis, only makes it that much better.
Designer: Meysam Movahedi
Agency: Advico Y&R AG - Switzerland
Sharpest details. Leica S2 with 37,5 million pixels.
Agency: Serviceplan - Germany
Design: Krisna MacDonald - United States
Humphrey Bow Ties was a project for my production class where we had to package an everyday item (I created the brand myself). The box is constructed out of chipboard with gold paper on the outside and velour paper on the interior to mimic velvet. There are four different styles of bow ties and endless amounts of pattern options. Each bow tie also comes with a tag which describes what you can wear with each style of bow tie (for the bow tie newbies).