Agency - Amalgamated
Agency: Rethink - Canada
Say hello to The Gourmet Tea, a pop out tea store in São Paulo. Neatly hidden behind what looks like a neon art deco wall when closed, is a fully outfitted tea shop. The oversized, colorful plywood box opens for business by – literally – popping out from the wall panels, thanks to some very clever design by Brazilian architect Alan Chu. A hinged flap flips to show the signage, the counter is wheeled out, and uncovered panels reveal cupboards and shelves full of 35 organic teas.
Evelina Children’s Hospital was the first new children’s hospital to be built in London in more than a century. The hospital was designed with a goal of “making a hospital that didn’t feel like a hospital.” Accomplishing this required hospital designers and staff to create a patient experience that included touchpoints fostering a sense of inspiration and wonder – in addition to healing – for children throughout their stay.
Perhaps the most remarkable touch point of all comes from an unexpected source: the hospital window washers. As part of their contract, Evelina requires that hospital window washers dress up as superheroes while cleaning the hospital windows. Bedridden, sick children delight in seeing Superman, Spiderman and Batman dagling just beyond the glass. The window washers report the superhero visits to Evelina are the highlight of their week.
My brother passed away July 7, 2012. His final wish in his will, if he left enough money, was that we have pizza and give the waiter or waitress a $500 tip. Aaron never had much money, and he didn't have enough to make this happen, so I started a website and took donations. On July 10 we were able to make his wish come true for the first time. We think he just wanted to provide a random act of kindness and generosity for someone he thought was under appreciated; the kind of thing that would make a lasting impact they would never forget.
Design: Maija Rozenfelde
Design: Drinksology - Ireland
“McGrath’s is Craft Brewed in Ireland by Clanconnel Brewing Co. Drinksology was commissioned to reinvent their brand and packaging. Named in honour the local hero The ‘Mighty’ Master Mcgrath, the greatest greyhound to have ever raced, the recipe numbers & label colours reflect the numbers and colours of greyhound racing jackets.”