Agency: BBDO - Thailand
Agency: Existcomm - Indonesia
What a fantastic response regarding everything concerning LeBron and what he did, and didn't do. Perfectly timed before the season begins. Great work from W+K.
Southern Bells: Musical Beer Packaging
By: Sam Gensburg
Hidden within every 6-pack are two mallets attached to the corks (inside the beer). After drinking your beer to the level indicated on the back (or filling it with water) you can place the bottles into the holder and begin playing. The package can close to become a traditional 6-pack or open, and lay flat, to become a musical instrument.
Using our innovative built-in measuring cup, you can easily mix concentrates with your own water at home. Each Replenish Concentrate Pod makes four bottles of nose-perking fresh cleaner. By reusing the bottle and replacing the Concentrate Pod, you get more hardworking cleaner instead of paying for water and plastic.
Great work from Mullen on the new jetBlue campaign.
Some really nice Ikea Canada work. Copy is excellent, and visuals not normally seen in Ikea work - looks a lot more sophisticated.
Objective: Kmart needs to connect with its demographic on a psychological and emotional level to communicate quality and sophistication through strong product design and establish a deep brand loyalty throughout its many locations. Kmart also needs to focus on their customers needs as opposed to just their wants. The objective of this project was to redesign Kmart’s packaging by developing a revitalized and refocused branding system. This was a collaborative project with four other students to create a house of brands for a new Kmart that will bring it above and beyond its competition, Target.
Solution: To make Kmart the destination most preferred by customers to shop we created a house of brands to establish brand loyalty at its strongest. Each tier will reflect an element of Kmart’s history brought back to life through the product and package design. Tier 1: Catherine & Sebastian, a high-end line of home, food, and pet products dedicated to Kmart’s founding couple. Tier 2: A sub-brand of Catherine & Sebastian, C+S, a children’s line of food, clothing, and accessories. Tier 3: Soleil, our blue light special inspired line providing everyday eco-friendly home, food, and pet products at affordable prices.
Retro-inspired novelty tins containing gifts for a range of maladies.
Packaging juicebox concept using the standard carton to create wings and feet for bird characters.
This has been quite impressive. And when I thought about it, a lot more than just social media spreading was in play here. I tweeted about my disgust for hearing Train in two back-to-back ads, and a three tweet exchange started a blog, which was seeded to friends for a laugh as I knew they'd agree with the content. And then the social media match was lit.
Below is a recap (launched on Oct 5, 2010)
Googling "Train Hey Soul Sister" isn't the same anymore.
Jan 24, 2011 -- Radio Interview with Ralphie Aversa and "The Ralphie Radio Show" -- Here
Created by architectural studio A-Cero, this luxury caravan features a garage, furniture created from Corian to minimize vibration while moving, a minimalistic interior in style but not in function as it is furnished so you might never miss your home.