Beer that also plays musicBeer that also plays musicBeer that also plays musicBeer that also plays music

Beer that also plays music

Southern Bells: Musical Beer Packaging

By: Sam Gensburg

Hidden within every 6-pack are two mallets attached to the corks (inside the beer). After drinking your beer to the level indicated on the back (or filling it with water) you can place the bottles into the holder and begin playing. The package can close to become a traditional 6-pack or open, and lay flat, to become a musical instrument.

Replenish -- A Better Cleaner In A Smarter Bottle

Using our innovative built-in measuring cup, you can easily mix concentrates with your own water at home. Each Replenish Concentrate Pod makes four bottles of nose-perking fresh cleaner. By reusing the bottle and replacing the Concentrate Pod, you get more hardworking cleaner instead of paying for water and plastic.

http://www.myreplenish.com/

 

(h/t @Julie_K)

Redesigned K-Mart PackagingRedesigned K-Mart PackagingRedesigned K-Mart PackagingRedesigned K-Mart PackagingRedesigned K-Mart PackagingRedesigned K-Mart PackagingRedesigned K-Mart Packaging

Redesigned K-Mart Packaging

Objective: Kmart needs to connect with its demographic on a psychological and emotional level to communicate quality and sophistication through strong product design and establish a deep brand loyalty throughout its many locations. Kmart also needs to focus on their customers needs as opposed to just their wants. The objective of this project was to redesign Kmart’s packaging by developing a revitalized and refocused branding system. This was a collaborative project with four other students to create a house of brands for a new Kmart that will bring it above and beyond its competition, Target.

Solution: To make Kmart the destination most preferred by customers to shop we created a house of brands to establish brand loyalty at its strongest. Each tier will reflect an element of Kmart’s history brought back to life through the product and package design. Tier 1: Catherine & Sebastian, a high-end line of home, food, and pet products dedicated to Kmart’s founding couple. Tier 2: A sub-brand of Catherine & Sebastian, C+S, a children’s line of food, clothing, and accessories. Tier 3: Soleil, our blue light special inspired line providing everyday eco-friendly home, food, and pet products at affordable prices.

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RE: http://stopadvertisingfrompullingatrain.tumblr.com

This has been quite impressive. And when I thought about it, a lot more than just social media spreading was in play here. I tweeted about my disgust for hearing Train in two back-to-back ads, and a three tweet exchange started a blog, which was seeded to friends for a laugh as I knew they'd agree with the content. And then the social media match was lit.

 

Below is a recap (launched on Oct 5, 2010)

Googling "Train Hey Soul Sister" isn't the same anymore.

 

Jan 24, 2011 -- Radio Interview with Ralphie Aversa and "The Ralphie Radio Show" -- Here

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I'm never flying again...

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