Not every music fan reads Billboard Magazine, but every music fan has music on their phone, so we created a magazine dispenser that gives away a free magazine if you prove you are a fan of the artist on the cover of Billboard Magazine. How? Using your phone. If you’re a fan of the artist on our cover, plug your iPhone into the Fan Check Machine and let it analyze your music library (no app needed). If the machine finds more than 20 songs by the artist on the cover of Billboard, you get the magazine for free.

Agency: Ogilvy & Mather - Brazil

A team of students at Rice University have created PediPower -- a prototype device that attaches to a shoe to harvest energy generated when the heel hits the ground.

Although just a prototype, this type of technology could be a life saver, not just for those who get the sweats when their iPhone dribbles below 15%, but for those who depend on battery-powered blood or glucose monitors, and can't afford a dead battery.

Brendan Dimitri, Contributor
@bdim14
View more of his posts here.
Make stuff at all times. Don't talk. Make shit. You will never do something great by talking about what other people are doing. So quit yapping and start doing. At all times.

Jay Russell -- Executive Creative Director, GSD&M

The Hälssen & Lyon tea calendar is the first calendar in the world to feature calendar days made from tea leaves. Finely flavoured and pressed until thin, the 365 calendar days can be individually detached and brewed directly in the cup with hot water.

Agency: Kolle Rebbe - Hamgurg, Germany

Residents in rural Peru have received 15,000 litres of clean drinking water this year, courtesy of a billboard that has been making it out of thin air.
Nick Lawhead, Contributor
@nlawhead
View more of his posts here.

The Sketchbook Project is a global, crowd-sourced art project and interactive, traveling exhibition of handmade books. Our community is made up of over 75,000 people, and our permanent collection at Brooklyn Art Library holds over 27,098 sketchbooks from 135 countries around the globe.

Being creative for the sake of it is a discipline practiced not often enough.

Nick Lawhead, Contributor
@nlawhead
View more of his posts here.

With spring approaching and the beginning of the warm season, insects start coming out, especially mosquitoes and flies, and they annoy everybody. Moreover, it is easy to defeat insects when you are indoor, the hard task starts when you are outside. For this reason, this is the perfect period to demonstrate the real efficacy of the new Orphea4D Protection, a powerful insecticide spray for exteriors. How? By transforming a normal billboard into a huge insect trap. Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray and when flies and mosquitoes got trapped on the glue, day by day, they made the shape visible.

Agency: Publicis - Milan, Italy

During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking.
We developed The Beer Turnstile. A new underground turnstile for which the ticket was an empty Antarctica beer can. Via optical reading, the can was scanned and the passage freed. The person just needed to save the last beer can and use it to get home safely.

Agency: AlmapBBDO - Sao Paulo, Brazil

This Is Water

In 2005, author David Foster Wallace was asked to give the commencement address to the 2005 graduating class of Kenyon College. However, the resulting speech didn't become widely known until 3 years later, after his tragic death. It is, without a doubt, some of the best life advice we've ever come across, and perhaps the most simple and elegant explanation of the real value of education.

A brilliant, brilliant use of lenticular, so that children can see a hidden message and adults can't.

This is one of those posters that makes so much sense when you see it - "of course they'd do different content for different heights!" But how many other people thought of it?

Nick Lawhead, Contributor
@nlawhead
View more of his posts here.

A unique way to create content, taking something that we all do at concerts and making it a more memorable experience.

Nick Lawhead, Contributor
@nlawhead
View more of his posts here.

This machine allows anyone to work for minimum wage for as long as they like. Turning the crank on the side releases one penny every 4.97 seconds, for a total of $7.25 per hour. This corresponds to minimum wage for a person in New York. This piece is brilliant on multiple levels, particularly as social commentary. Without a doubt, most people who started operating the machine for fun would quickly grow disheartened and stop when realizing just how little theyre (sic) earning by turning this mindless crank. A person would then conceivably realize that this is what nearly two million people in the United States do every day at much harder jobs than turning a crank. This turns the piece into a simple, yet effective argument for raising the minimum wage.

via @jessebrightman​ and @mayorrock

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