Guest Post: Anne Aretz // @aaretz

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Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps a product to be understood
Good design is unobtrusive
Good design is honest
Good design is durable
Good design is consistent to the last detail
Good design is concerned with the environment
Good design is a s little design as possible

- Dieter Rams

I am not a designer, but I have always loved good design. Maybe it is my German roots, but I’ve always been drawn to an inspired by the simple,
functional and elegant design of mid-century modern. So, it goes without saying, Dieter Rams is one of my favorite people, but it is this quote that did it for me.

When I heard this, I actually said out loud “Fuck yeah!” It made me want to be a designer. It pushes me everyday to stop over thinking, stop trying to be innovative by coming up with some insane, outlandish, and complicated idea that has no purpose aside from itself. Think about it, do you love to eat the molecular gastronomy of Ferran Adrià or a perfectly cooked steak? The ones who make brilliance with almost nothing are the ones that inspire me.