These guys did a YouTube video in the vein of this a while back that got a lot of awards, but this new execution is brilliant. Spend some time with this.

Agency: McCann Lowe - Belgium To promote the Opel Movano Van range, McCann Lowe created a banner that works just like websites such as YouSendIt or WeTransfer. The banner allows a file upload up...

Produced by Fueled Mobile Dev and Design NYC  CharitySwearbox.com 

Agency: Jung von Matt

Agency: AlmapBBDO - São Paulo, Brazil

http://benthebodyguard.com Fun to interact with online, and you might say more fun to do so on an iPhone. (via @mattspangler @litmanlive)

Agency: Ogilvy - South Africa Halls throat lozenges give you your voice back. So we launched the “Halls. Free Your Voice.” Promotion, where people could win their own radio ad to literally say whatever...

In an interview with Tangerine, Google's Ben Malbon shared this idea in response to the question:  What have you seen recently that you wish you were associated with (new product, service, advertising...